Three ways in. Pick one.

Each is a real, working first screen built from if/else's own words and brand: the green, the glass "/", "Hi!", "Welcome to the hood". Open each one, move the mouse, drag, hover, and try it on your phone.

01 · BoldDrag it

The Fork

The glass "/" splits the page. If: the hidden leaks, in flat grey. Else: autopilot, in black and green. Drag the slash and the whole page switches over.

Ref · slanted masks + before/after Open The Fork →

02 · PremiumWatch it

Watch it run

Their slash floats in the dark while one night on autopilot plays out around it: enquiries answered, orders booked direct, admin done. Calm and expensive.

Ref · Cognichip + Solace Open Watch it run →

03 · ExperimentalExplore it

The Hood

"Welcome to the hood" made literal: a living 3D neighbourhood of their six clients, with the slash as HQ and data running down the streets. Hover a building to see the work.

Ref · Three Body + Shopify Editions Open The Hood →

Copy is theirs (from their current site). Watch it run's night is a labelled example of the idea, not client data. Each works on phones, respects reduced motion, and The Hood falls back to a still image without 3D.