The Overview.
The Condition (The “If”).
“We want to do a lucky draw campaign, which all customers can access easily with their phone.”
In the highly competitive Indonesian Fast-Moving Consumer Goods (FMCG) sector, customer engagement requires zero friction. Si Umang needed to launch a massive national “Merdeka” lucky draw campaign (running June 1 – August 17, 2026) in partnership with major retailers like Alfamidi. To capture data at scale, they needed to stop relying on tedious manual entry and start validating purchases instantly through an automated, mobile-first gateway.
The Construct (The Solution).
We deployed our Development and Optimization methodologies to engineer a smart, high-conversion consumer touchpoint.
- Mobile-First UI/UX: We engineered a highly accessible, mobile-optimized website allowing consumers to effortlessly participate directly from their phone browsers, bypassing app store download friction.
- OCR AI Integration: We eliminated manual verification by developing a custom Optical Character Recognition (OCR) AI engine. Customers simply snap a photo or upload an image of their receipt (“Unggah dari galeri” / “Foto dengan kamera”), and the AI instantly validates the purchase to generate a lucky draw number (“Nomor Undian Beruntung”).
- Centralized CRM & CMS: Behind the intuitive front end, we deployed a robust custom dashboard and CMS to process high-volume entries, manage the overarching CRM, and track live campaign analytics without server latency.
The Outcomes.
Frictionless entry. Automated validation.
Seamless Mobile Consumer Engagement.
Automated AI Receipt Validation (OCR).
Run Effortlessly.